Elan Salon
Background
Elan Salon, a boutique hairdressing salon located in the village of Brough sought to revamp its online presence and branding to attract a younger, style-conscious clientele. The salon was well-established locally but had minimal online visibility and outdated branding.
Solution
A comprehensive project was undertaken, encompassing the development of a new website, rebranding, and a targeted digital marketing campaign.
- Website Redesign: The new website featured a modern, clean design with intuitive navigation. It included a real-time booking system, a gallery showcasing hair transformations, and incorporated video content showcasing the salon and services.
- Branding: The rebranding initiative introduced a fresh logo reflecting the salon’s sophisticated yet approachable ethos. The colour palette was updated to a chic combination of green, white, and a pop of hot pink, which was carried across all marketing materials.
- Digital Marketing: A strategic digital marketing campaign was launched, focusing on social media engagement, targeted Google PPC adverts and local SEO. The salon utilised Instagram and Facebook to share before-and-after photos, promotional offers, and hairstyling videos. Google Ads were used to target local search queries related to hairdressing services.
Results:
Within six months, Elan Salon saw a significant increase in online engagement:
Website traffic increased
0
%
Online bookings rose
0
%
Social media followers increased
+
0
Conclusion
The project was a resounding success, establishing Elan as a leading salon in the digital space. The new branding and digital marketing efforts resonated with the target audience, resulting in increased bookings and a stronger online presence.